Din order


A family business of three generations

Our story starts almost 50 years with a dream of an own company. Engineer Olle Nyholm, with extensive experience from manufacturing and product development, had an idea of producing flagpoles using fiberglass reinforced polyester, significantly stronger than traditional wooden flagpoles. Also, maintenance-free. Together with his wife Inga, he laid out the plan and started to build the factory in Värnamo, the heart of entrepreneurial Sweden.

Olov was way ahead of his time from a technical and constructional standpoint, and meticulous in his daily work. His professionalism and great attention to detail inspires us to this day.

In 1995, Peter Nyholm took over Formenta. He lead the global sales expansion and established a sales office in the Netherlands. At this point, Formenta is also taking important structural steps with environmental and quality ISO certifications. A targeted environmentally friendly strategy in all areas of production is outlined.

Today, Formenta is run by the third generation Nyholm. Our goal is to keep developing Formenta as an innovative and expansive company with an appealing assortment of premium products for the public and private outdoors. Apart from flagpoles, our line of products includes lighting columns, bike stands, park furniture, planters, wastebins and sand containers. We pride ourselves with having supplied flagpoles for the Olympic Games, Commonwealth Games, Asian Games, The White House in Washington, the UN at Vienna and several well known buildings and stadiums.

We’re driven by responsibility, pride and a desire for continuous improvement. Same qualities which inspired Olle and Inga to found the company and make solid products to be proud of, lasting for generations.

Formenta is the original trademark of Nyholm Group which holds several brands and companies. Focus is on products and solutions for sustainable, safe, smart public outdoor environments and also products for increased exposure. Our products are distributed to nearly 40 countries.



Formenta is founded by Olle and Inga Nyholm, with the manufacturing of components made from fiberglass reinforced polyester.



Introdution of Flagpoles

The Formenta Flagpole is introduced to the market.



Formenta enters the export market. First countries are Danmark and Great Britain.



North America

Formenta expands its export to include North America.


Second generation

Peter Nyholm takes over as managing director.




Formenta qualifies for the ISO 9001 certificate.



Formenta opens up a factory in Hungary.




Formenta is now also ISO 14001 certified.


The Netherlands

Formenta acquires majority holding of Dutch company Wego B.V., which becomes Formenta Vlaggenmasten B.V.




Formenta invests in a new factory in Hungary.



Danish company Danomast becomes a sister company of Formenta through the acquisition of its majority holding.



Third generation

The third generation takes over the leadership.


New products

A new product segment is launched marketed as Street Furniture, with sand containers as the first product.


New trademark

Thew trademark uteprodukter.se is founded by the group parent company and becomes sister company to Formnenta.



Nyholm Group acquires majority of Swedish flag company Kronan which becomes a sister company to Formenta.

Entrepreneurs of the year

Peter, Henrik and Carl Nyholm are awarded Entrepreneurs of the Year in their hometown of Värnamo.

Lighting Columns

After several years of development and testing, lighting columns are launched under the trademark Streetmast.



New look

The new corporate identity of Formenta is presented.



The Street Furntiture product line is expanded by the launch of wastebins.


Fingal Johnsson & Sons is acquired and becomes part of the group.



New premises

Formenta relocates to a brand new factory of 6,000 square metres including office space.

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